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Why Professional Photography Matters When Selling Your Home

March 1, 2021 by Kim & Greg Williams

We’ve all heard the old saying “A picture is worth a thousand words.” And, in real estate, pictures make a huge difference in how quickly you sell your home.

Now, thanks to the continued advancement of technology, buyers can have an intimate look into your home they are interested in without ever leaving their couch. And buyers are doing their research, more now than ever before. They are filtering through sites based on location, prices, school districts, square footage, etc. Once they have narrowed down their search to their liking, they are immediately flipping through photos. And you need photos that make buyers want to see your home in person!

One of the most important things that will set your property out from others are your home’s photographs. When a buyer is looking in MLS, the Internet or in some other location, photographs draw their attention. Is this shallow? Well, yes and no.

Your house might be stunning and beautiful, but if someone browsing your listing online can’t see that, then you’re losing out big time.

Also, just because photos have been taken doesn’t mean that they’re high quality. The appropriate lighting, angles and staging are all key components of well done real estate photographs. Once again, this is why leaving the job to a professional real estate photographer is best. Remember that this future buyer is probably scanning through dozens of different listings within a matter of minutes, so attention-catching photos is a must.

You would be shocked how many people put little or no effort into the photographs of their property. As an old commercial slogan stated – Image is everything. A shallow statement, but true. Your photographs represent the first curb appeal impression buyers will get of your property.

As time goes on and technology continues to advance, online platforms and visual tools become more robust allowing home buyers more and more insight into a home before ever connecting with the seller or agent.

This means you need to strongly consider hiring a professional photographer to take the photographs. They understand lighting, angles and so on. It may sound like an unnecessary expense, but it can be the difference between a sale and sitting on the market for month after month.

porchlyte

Filed Under: Real Estate

About Kim & Greg Williams

We are your guide to San Diego's best luxury gated communities. We support you every step of the way, making your buying/selling experience, exciting and successful. The end result, your dream luxury lifestyle community welcoming you home! Let us show you what's behind the gates!

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Kim & Greg Williams
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DRE#02067564 & 02008292

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Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01991628. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. If your property is currently listed for sale this is not a solicitation.

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